Informational/Expository Text
Michigan Common Core Standards/Student Products and Learning Targets
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Standard |
Outcome/Product |
I Can…. |
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CCS Informational Reading 1 Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. |
Formative Assessme nt: Readerss Notebook Student will identify main idea, details, purpose and inferences drawn from text. |
Identify main idea, details, authors purpose and make inferences from text |
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CCS Informational Reading 2 Determine a central idea of a text and analyze its development over the course of the text, including how it emerges and is shaped and refined by specific details; provide an objective summary of the text. |
Students will analyze text and make comments in their readers notebook Students will identify 15 marketing strategies and how they are used to sell products. |
Analyze text Identify key ideas and phrases. Identify marketing strategies used to sell products |
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CCS Informational Reading 3 Analyze how the author unfolds an analysis or series of ideas or events, including the order in which the points are made, how they are introduced and developed, and the connections that are drawn between them |
Students will conduct web searches for specific articles, examples and web sites Students will identify 7 motivating human emotions and how emotions are used to sell products. |
Identify 7 motivating human emotions. Identify how emotions rule the brains decisions. |
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CCS Informational Reading 4 Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze the cumulative impact of specific word choices on meaning and tone (e.g. how the language of a court opinion differs from that of a newspaper) |
Students will identify 7 motivating human emotions and how emotions are used to sell products. |
Identify 7 motivating human emotions. Identify how emotions rule the brains decisions. |
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CCS Informational Reading 6 Determine an authors point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose. |
Students will identify 7 motivating human emotions and how emotions are used to sell products. |
Identify 7 motivating human emotions. Identify how emotions rule the brains decisions. |
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CCS Informational Reading 7Analyze various accounts of a subject told in different mediums (e.g., a persons life story in both print and multimedia) determining which details are emphasized in each account. . |
Conduct a close and critical reading synthesizing information in the text. Demonstrate marketing strategies for specific audiences |
Conduct a close and critical reading of an article.
Identify why people make product decisions. Identify how emotions rule decisions of the brain. |
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CCS Informational Reading 8 Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is valid and the evidence is relevant and sufficient; identify false statements and fallacious reasoning. |
Locate a specific marketing example and describe as well as post commentary Identify how marketers use specific strategies and use stories to sell products. |
Apply reading strategies to articles to determine meaning. Identify the target audience for an advertisement. Identify how products are marketed to teens. Locate examples of marketing strategies in use. Describe how marketers tell stories to sell products. Explain how people make decisions based on emotions. |
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CCS Informational Reading 10 By the end of grade 9 read and comprehend literary nonfiction in the grades 9-10 text complexity band proficiently, with scaffolding as needed at the high end of the range. |
Formative Assessment: Critique a commercial or advertisement Select effective advertisements |
Examine a commercial and identify
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CCS Writing 4 Produce clear and coherent writing in which development, organization, and style are appropriate to task, purpose, and audience. |
Summative Assessment: Students will market a product Students will create an advertisement |
Market a product Create an advertisement for a target audience Evaluate decisions I make. |
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CCS Writing 5 Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach. |
Students will produce writing demonstrating point of view with details |
Market a product Create an advertisement for a target audience Evaluate decisions I make. |
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CCS Writing 6. Use technology, including the Internet, to produce, publish, and interact and collaborate with others. |
Formative Assessment: Critique a commercial or advertisement Select effective advertisements Summative Assessment: Students will market a product Students will create an advertisement |
Market a product Create an advertisement for a target audience Evaluate decisions I make. |
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CCS Writing 9 Draw evidence from literary or informational texts to support analysis, reflection, and research. |
Formative Assessment: Critique a commercial or advertisement Select effective advertisements Summative Assessment: Students will market a product Students will create an advertisement Students will write a comparison/contrast essay Students will write a personal narrative. |
Market a product Create an advertisement for a target audience Evaluate decisions I make. Write a comparison/contrast essay. Write a personal narrative. |